Paratus^MARKETING

Online Advertising

Online targeted advertising brings your doorstep to customers, not the other way around. Unlike other forms of advertising, we directly target people that are already looking at things related to your products or services, and even those who are looking for your offerings  but simply have not made a decision on where to buy yet.

Working from the ground up, we first analyze consumer search and traffic behavior related to your niche. What people are searching for that is related to your product, where they are when they search for it, whether or not their searches indicate purchase intent, and the volume at which certain terms and phrases are searched for are all factors we take into account during this process.

An inherent part of this process is glancing at the competitive environment – be it local, national, or international – as we begin to form an expectation of how many qualified people we can show your ads to while staying within your budget. Moreover, as the campaign outline begins to take shape, we rely heavily on your budget constraints to produce the most effective bang-for-buck advertising campaign that is right for you. Our philosophy is that we wouldn’t buy 1000 cheap business cards if we only wanted 200 high quality business cards that make an impact.

By analyzing the competitive advertising environment and consumer behavior, we create ads that not only drive people to click them, but also entice the right people to click them. Through this methodology we’re able to help ensure that your advertising dollars are spent reaching for consumers that are interested in your products, and not people who want background information about your industry. Furthermore, through these steps we’re able to reliably place your ads in areas that are extremely relevant to your product and services – even on sites directly related to your products and services – creating a convergence of your business and market research.

Television, Radio, and online Display advertising all help build your brand through a big-net approach, which is great if you’re a big company that can afford lengthy and costly advertising campaigns that aren’t directly accountable for sales.

Targeted online advertising is the answer for businesses that need metrics to make sure campaigns are effective, and that marketing dollars are not only justified, but productive.

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