Paratus^MARKETING

On-page SEO

So, you've got a great website, but when you search for your products or services, your company doesn't appear on the first page. Even worse, you might not appear for your own company name in a search - leading potential visitors to question your legitimacy. Regardless of how many people are actually searching for you or the things that you offer, you've already lost out on over 90% of them by not showing up on the first page of search results. There's good news, though. Search engine rankings aren't static - they change as website content and popularity changes. On-page search engine optimization (SEO) takes into account many factors that search engines like Google look at to determine:

• What is your site about?
• Are people going to find what they're looking for here?
• Is the site easy to use and navigate?
• Is this a legitimate website, or spam?

A common misconception is that SEO is simply throwing keywords around your links and content, and hoping for the best. Though it would be a lot less time consuming if it were, this is not the case. A careful understanding of ever-changing algorithms, solid market competition analysis, and strong knowledge of consumer behavior are all required from the outset to develop a website which effectively shows search engines that your website embodies all of the positive things they're looking for.

Optimization doesn't stop at content, or, what users see when they browse your site, either. Broken links, spam-flagged incoming links, tiny text, and hard to navigate code like flash are just some behind-the-scenes examples of things we identify, repair, and optimize.

We know what to look for - we fix errors and create web pages that let search engines know you're the real deal. This forms a solid foundation for us to work on when marketing your business.

Measure twice, cut once. We get it right the first time, so you can get back to serving new customers.

Click here to get started!