Paratus^MARKETING

On-page Conversion Optimization

Effectively converting traffic to your website into paying customers relies heavily on solid design principles and consumer behavior understanding.

Creating a website that customers find intuitive and easy to use, all with a subtle movement towards your products and services is essential if you want your visitors to call you with their orders, and not your competitors.

Traffic to your website should be seen as flowing through a funnel, at the end of which are your products and services. The more holes in the funnel on the way to your products, the higher the percentage of potential customers you lose.

"If you build it, they will come," still applies to all things web-related, with a little caveat: it must be built right. Consider the anecdote of a company who has paid for a website to be created, and is looking forward to starting their big advertising campaign alongside the launch of this website. The site is aesthetically pleasing, and has all the information they wanted to put on it, and more. Before long, would-be customers are visiting the website in droves, and are willing to spend time on the site to find what they're looking for. However pleasing to the eye the sight may be, locating content is confusing. Users can't find what they're looking for, and end up leaving the website extremely frustrated. They are going to the site of their own accord, to find answers to their questions and solutions to their problems - but they begrudgingly leave the site with neither.

Visitors should be treated to an experience which leads them to sigh with relief, "Ah, I've found what I needed." Not only will this help convert new visitors into customers, but also encourage customers to recommend the easy-to-use site to friends.

Your visitors aren't your customers until they find what it is that they're looking for. Until then, you have mere seconds to point them in the right direction. We guide visitors in the right direction, improving user experience and satisfaction.

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