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Earlier this week, on June 7th, BrightEdge teamed up with Facebook to release a white paper on Social Media SEO
Like any great piece of marketing, the BrightEdge paper opens with a big, simple, pie chart. It reveals that the top 200 Fortune 500 companies rank either at – or near – the top for their brand-name. However, in search engine results pages (SERPs), only 30% of those companies had Facebook pages that appeared in the top 20 results of the same SERPs.
BrightEdge assumes that most Fortune 500 companies would like their social media pages to be more than just associated with their brand name, but synonymous with their brand in search results – and with good reason. Continue reading “Facebook Page SEO: The BrightEdge white paper in action” »
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March 30, 2011 – Google launches an experiment simply called ‘+1 button.’
![Social Effects of +1 button [copyright Google]](http://www.paratusmarketing.com/wp-content/uploads/2011/06/plusoneimage-150x150.png "Social Effects of +1 button [copyright Google]")
The button appears not only near organic and paid search results as an actionable way for users to promote a website they liked, but can also be placed on a separate page near the rest of your ‘share, like, tweet,’ buttons. By default, it displays the aggregate number of +1s a site has received, and will display who in your social network has clicked the button if you’re logged into your Google account. Due to the social-networking nature and functionality of the button, it’s often been referred to as Google’s ‘Like’ button – hinting that Google is looking to take a crack at one of Facebook’s content sharing techniques. Continue reading “The small things: Google’s +1 button and you” »
